‘Bluey’ Leads as Australia’s Screen and Games Sector Hits $7.9 Billion, Study Finds
Australia’s screen and games sector contributed AUD11.1 billion ($7.9 billion) to the economy in gross value added in fiscal year 2023/24 and directly employed 68,844 people in FY 2024/25, according to Screen Currency 2026, a landmark Screen Australia study. The report singles ou
The Australian screen and games sector has reached a significant milestone, contributing AUD11.1 billion ($7.9 billion) to the economy in gross value added in fiscal year 2023/24. This growth is a testament to the country's thriving creative industry, with the sector directly employing 68,844 people in FY 2024/25. The success of shows like 'Bluey' has undoubtedly played a role in this achievement, as the beloved children's series continues to captivate audiences worldwide.
The Screen Currency 2026 report from Screen Australia highlights the sector's substantial economic impact, demonstrating its value as a key contributor to the country's GDP. This growth is likely driven by a combination of factors, including increased demand for streaming services, government support for the industry, and the global popularity of Australian productions. As the sector continues to evolve, it's likely that we'll see even more innovative and engaging content emerging from Australia.
As the industry looks to the future, all eyes will be on how the sector continues to grow and adapt to changing consumer habits and technological advancements. With the global streaming market showing no signs of slowing down, it's likely that Australian productions will remain in high demand. Keep an eye on upcoming releases from Australian creators and producers, as well as any new initiatives or funding announcements from Screen Australia that could further support the sector's growth.
Originally reported by variety.com. SohoNews adds analysis for culture, style & media readers.