Soho News Today — November 6, 2026
Hollywood Has Flipped on GenAI, Says ‘Avatar’ VFX House Weta FX Chief: ‘If You Don’t Have an AI Strategy, Don’t Bother’ and more — today's soho signal.
As we dive into the day's top stories, it's clear that innovation and creativity are driving forces in the entertainment and media industries. The world of Hollywood is abuzz with the latest developments in GenAI, with Weta FX chief declaring that having an AI strategy is no longer a nicety, but a necessity. This shift is likely to have a significant impact on the types of films and projects that get greenlit, and we're already seeing potential contenders for the 2027 Oscars start to emerge, with 'The Odyssey' and Zendaya making waves. Meanwhile, the marketing machines are also gearing up, with T-Mobile enlisting the help of Bryan Cranston to promote their 'T-Mix' plan.
But amidst all the excitement about what's new and next, there's also a nod to tradition and celebration. The Hollywood Christmas Parade is just around the corner, and this year's grand marshals have been announced as 'Entertainment Tonight' hosts Kevin Frazier and Nischelle Turner. And for those looking to stay on top of the latest style trends, Nike has just released a new line of Jordan Spiz'ike Low 'Jam Central' sneakers, which are sure to be a hot commodity among sneakerheads. Whether you're interested in the latest technological advancements, award season buzz, or simply want to stay current with the coolest new kicks, there's something for everyone in today's headlines.
Today's signal:
• Hollywood Has Flipped on GenAI, Says ‘Avatar’ VFX House Weta FX Chief: ‘If You Don’t Have an AI Strategy, Don’t Bother’ (variety.com)
• 2027 Oscar Predictions: ‘The Odyssey’ Hits the Campaign Trail, ‘You Can See Everything’ Loses DGA Eligibility and Zendaya Makes Her Move (variety.com)
• T-Mobile Taps Bryan Cranston in Bid to Wake Consumers Up to ‘T-Mix’ Plan (variety.com)
• ‘Entertainment Tonight’ Hosts Kevin Frazier and Nischelle Turner to Serve as Hollywood Christmas Parade Grand Marshals (EXCLUSIVE) (variety.com)
• Nike Releases New Jordan Spiz’ike Low ‘Jam Central’ Sneakers: Here’s Where To Shop a Pair Online (variety.com)