The AI Race, the Search for Sticky Content and Building Fan Communities on the Agenda at Variety’s Entertainment and Technology Summit
Is the stock market in the grip of an AI bubble? Will consumer spending collapse under the weight of inflation fueled by rising energy prices? Can Disney, Netflix and other entertainment giants build out their streaming platforms beyond video to boost profits and margins? There’s
The entertainment industry is at a crossroads, and Variety's Entertainment and Technology Summit is tackling the big questions. The AI race is on, with companies investing heavily in artificial intelligence to create sticky content that resonates with audiences. But is the market overhyping AI's potential, and will it ultimately lead to a bubble bursting? As the industry grapples with this uncertainty, it's clear that building fan communities and creating engaging experiences will be crucial to driving growth and profitability.
The streaming giants, including Disney and Netflix, are under pressure to expand their platforms beyond video and boost profits and margins. With inflation on the rise, fueled by energy price hikes, consumer spending is likely to take a hit. The question is, can these entertainment giants adapt and evolve to stay ahead of the game? The summit's focus on building fan communities and creating new revenue streams is a nod to the changing landscape, where audience engagement and loyalty are more valuable than ever.
As the industry continues to navigate this shifting terrain, all eyes will be on the major players to see how they execute on their strategies. Keep an eye on Disney's plans for its Disney+ platform, and Netflix's forays into gaming and interactive content. The success or failure of these initiatives will have a ripple effect on the entire industry, and signal whether the entertainment giants can build sustainable businesses that thrive in a post-pandemic world.
Originally reported by variety.com. SohoNews adds analysis for culture, style & media readers.